Salewa world flagship shopsystemRealized
STUDIO KOSTER architecture and design
The project involves the development of a new concept for all the stores of the Salewa brand.
The first flagship within the new Bolzano Headquarters is the pilot project for the development of the next stores around the world.
Its declination also includes the corner system for department stores and multi-brand stores. The system is conceived as an extension of the formal and communicative values of the company, giving particular weight to the relationship between technology and nature in a continuous and reciprocal exchange, aimed at consolidating the innovative image through the use of natural materials and flexible solutions that allow the shop quick changes of configurations.
The flexibility of the shops is based not only on systems on wheels and ceiling rails of most of the furniture elements, but also on the particular relationship with technology, multimedia and digital that becomes the main communication system, to introduce the viewer into the emotional contents of nature and the company's activities themselves.